The trials conducted by UM6P Global Hubs – France delivered an estimated time savings of 20% to 30% on certain curation and reading steps. The summarization, translation, and scoring features in particular helped focus attention on the content the AI identified as most relevant.
Beyond the operational gains, this approach allows time to be reallocated to higher-value activities, such as strategic analysis, interpreting weak signals, and supporting decision-making.
Hasnae Chami also highlights the value of AI processing in improving reading flow in an international, multilingual market intelligence context, while maintaining human oversight over the final selection of content.
Case study presented at I-Expo
This case study was presented at the I-Expo trade show, during a panel discussion on the use of AI in market intelligence professions.
During the session, Hasnae Chami shared how the automations implemented in Sindup are progressively transforming curation work by combining intelligent filtering, categorization, and reading assistance. She particularly emphasized that AI does not replace the analyst, it allows them to focus more on the core of their role: making sense of strategic information.
