Discover the programme

This programme is for CI-expert, Analyst and Documentalist. It aims to help information professionals to engage the various departments in a collaborative approach, identify good practice and provide the tools to enhance the value of marketing intelligence within the company.



Practical information


3,5 hours

500 €

On site/  Distance

Target audience

Sindup users (Curators experts, Analysts, Documentalists…)

Prior requirements


Learning objectives

The programme will allow users to enhance the value of intelligence internally and to involve the business departments in a collaborative approach.


  • Enhancing the value of an internal marketing intelligence system
  • Share the successes and achievements of the system

Teaching methods

Alternating theoretical and methodological presentations. Exercises and practical cases on the Sindup platform and use of interactive teaching aids.


Self-assessment at the beginning and at the end of the programme. Intermediate quizzes during the program.

Skills acquired through programme

  • Creation of tools to enhance the value of intelligence within your organization
  • Develop the best practices to involve all business departments


Marie Frizot - 

Customer success manager
Passionate about intelligence, Marie joined Sindup in 2015 and supports large groups and SMEs in the implementation of customized intelligence solutions. Marie develops monitoring strategies in order to propose tools adapted to the specific needs of companies and their business intelligence objectives.
Myriam Laurent - 

Customer service manager
Having graduated with a master's degree in technology intelligence and strategic information, Myriam has worked in the field of marketing intelligence and information research for the past 15 years. Working for Sindup since 2014, she trains clients on the setting up of an intelligence platform unit, and best practice in terms of intelligence and information research.


Access time

The timeframe is determined by a mutual agreement between Sindup and the client. The access to the service is submitted to the acceptance period of the funders and the time required to process the request: From seven days to two months, depending on the funding method.



Last update on 04/05/2022


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