Founded in 2021 following the merger of four entities, Innoval is a major player in the French livestock industry. With 30,000 members, Innoval supports farmers through a comprehensive range of services, from genetics to agro-environmental solutions and digital tools. The company has 2,000 employees and operates across 26 departments through 80 agencies, primarily in Western France. In numbers, Innoval performs 1.1 million first inseminations with 800 inseminators and conducts 2.2 million milk analyses annually.
Hugo Eouzan, a market analyst within the group, is responsible for providing market data to the organization, particularly through competitive intelligence.
In the post-merger context, Innoval needed to unify the intelligence practices of its various entities. The primary objective was to ensure the company’s agility while maintaining service quality and adhering to regulatory standards. Innoval sought an intelligence solution capable of informing strategic decision-making, identifying competitive risks, and better anticipating changes in the livestock market, which is undergoing significant restructuring.
