In charge of strategic intelligence at Chronopost, Timothée de Labarthe shares how his team relies on Sindup to structure and optimize their intelligence activities.
Chronopost is the national leader in express parcel delivery up to 30 kg. "We are a member of Geopost, an international parcel delivery network and holding company of the La Poste Group." Chronopost delivers nearly one million parcels daily to businesses and individuals, both in France and internationally. Understanding our market, the carriers, and all factors that may impact our parcel flows is complex but essential.
Strategic intelligence plays a key role in this analytical work. The Strategic Intelligence Manager is currently part of the Strategic Marketing team and works closely with all divisions of the company. Cross-functional collaboration is crucial to effectively support the entire organization. "I am not formally trained in intelligence, but I have previous experience in marketing research and B2B marketing, which helps me understand the needs of my internal clients," says Timothée De Labarthe, Strategic Intelligence Manager at Chronopost.
Enhancing the value of intelligence activities
Beyond the essential newsletters, Timothée and his team regularly engage with other departments to provide summaries of major news and compare their analysis with the reality faced by employees. These exchanges with management, sales teams, and other divisions are always beneficial.To increase visibility, they have also built a unique brand for strategic intelligence: the format of deliverables, a logo, and a signature. They have also experimented with some videos to summarize information or promote intelligence tools.
The added value of Sindup
Sindup meets Chronopost's expectations because the platform is easily accessible and customizable. "In addition, we have KPIs to track the performance of the newsletters, which is essential for improving, evolving, and proving the value of our work."
Furthermore, the Sindup user clubs provide very valuable encounters. Being able to exchange with other intelligence professionals about successes and challenges is a real goldmine and helps gain perspective on what is being implemented at Chronopost. These meetings have become essential for Timothée, who highly recommends them to new users!
