involves following the news about a product and the evolution of its scientific, technological, industrial and commercial environment.
In today’s global economy, companies and SMEs need to stay competitive. To do this, it is essential for them to stay informed on technological developments in their industry: market changes and innovations. Additionally, this can help to detect threats and opportunities in the company’s environment.
This monitoring is usually performed in order to collect information on the latest technological advancements but also innovations in a sector.
Useful for the growth and proper development of the business, this type of monitoring is used to make decisions based on current, reliable information.
Technology monitoring helps to anticipate and learn about many changes in terms of research and development, patents, launches of new products, materials, processes, concepts, etc. This is possible through a simple process performed by specific monitoring tools: collection, processing and distribution of quality information.