The online reputation is the image that people online have of a brand or a person based on the information found on the Internet.
An online reputation is manifested through the messages of Internet users and customers who express their opinions or their discontent on one or more products on blogs, social networks, discussion forums, opinion platforms and news websites. Therefore, it’s important to monitor these areas of expression because today one dissatisfied customer can be enough to do lasting harm to your company’s image.
Most of the time, before purchasing one or more products, consumers check the reviews in the search engine results.
Online reputation monitoring tools help you monitor and develop your company’s image.
Questions, positive reviews and criticism help to determine customer expectations and the effectiveness of a company’s various services.
Depending on your company’s policy regarding community management and commitment to customers, the various online reputation monitoring tools (alerts, dashboards, reports, etc.) offered by Sindup® will help you to detect all the relevant information you need to lead your community and properly respond to your customers and prospects. The Internet plays a very important role in customer relations.