Information searches, website monitoring and alerts have now become a part of business habits. Monitoring activities are generally highly oriented toward the internet. The thoroughness of the information published requires the use of specific Internet monitoring tools.
Each business must monitor, research, and process information and then distribute it to its employees regarding the company’s competition, market, technologies, and products.
Online intelligence monitoring lets you monitor various information sources on the web. The purpose of this monitoring is to be informed in real time on the latest news related to a topic, sector, technology, competitor, or your own company (here we refer to your “Online reputation”).
Online intelligence involves several steps: monitoring and information collection, processing and analyzing data, and the distribution and sharing of information. This process is very convenient for anticipating changes in an environment during Competitive Intelligence monitoring or to analyze the reputation of a company during Online reputation monitoring.